I don’t know about you, but there once was a time (many years ago I might add) where I didn’t look so fondly towards own-brand products. Why is that? You might wonder- well, I’m not quite sure myself. Value products have been looked down upon in the past by so many people – I remember if I did buy a cheaper version of something, I’d make sure it was hidden amongst the rest of my shopping cart so nobody saw. Nowadays though, I find myself buying mostly own-brand products and I’m proud of how much money I’m saving for doing so. Supermarkets have also become pretty savvy themselves by widening their ranges and revamping their packing from drab to fab to try and entice us.